About Me…
I am an Art Director with over 12 years experience in the Fashion industry, creating imaginative and impactful content across print and digital platforms. My career started in styling and having worked my way up to Fashion Editor at Harrods Magazine, I then went on to work as an Art Director at John Lewis across Fashion and Beauty. I have developed in depth knowledge in end to end shoot production from creative concepts and mood boarding, model casting and styling, to on-set art direction, image editing and post production.
I’m experienced in developing creative concepts for all image types: Location & Studio - Campaigns, look-books, ecommerce, social media, still life & video. Creating visual plans for all brand content uses; social, website, print, instore and CRM, working to photographic guidelines, ensuring all content is on brand, inspirational and emotive.